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Ajay Jotangiya
UI/Ux & Graphics Designer
v
Ajay Jotangiya
UI/Ux & Graphics Designer
I designed over 50 campaign-specific emails for SkinbyDrG in Figma. The goal was to create a consistent look, align with brand tone, and improve user interaction.
I designed over 50 campaign-specific emails for SkinbyDrG in Figma. The goal was to create a consistent look, align with brand tone, and improve user interaction.
Understanding the Goals and Building with Purpose
Each email design served a specific campaign goal such as abandoned cart reminders, loyalty engagement, and purchase anniversaries.
The emails lacked visual structure and had low user engagement due to poor branding. I received campaign briefs from the content writer and used that as a base. My approach included brainstorming ideas, researching trends, and focusing on easy navigation with a strong brand presence. Every design aimed to make the message clear while keeping it visually aligned with the brand’s identity.
Understanding the Goals and Building with Purpose
Each email design served a specific campaign goal such as abandoned cart reminders, loyalty engagement, and purchase anniversaries.
The emails lacked visual structure and had low user engagement due to poor branding. I received campaign briefs from the content writer and used that as a base. My approach included brainstorming ideas, researching trends, and focusing on easy navigation with a strong brand presence. Every design aimed to make the message clear while keeping it visually aligned with the brand’s identity.
Design Process and Strategic Improvements
The design process followed a simple yet effective path that started from brief analysis and moved through iterations based on feedback.
I began with a clear understanding of each campaign’s purpose. After exploring layout ideas and visual patterns from trending email designs, I created clean, user-friendly structures with balanced text and visuals. Feedback was collected at each step to make sure designs stayed on-brand. Even without a previous version to compare, the shift was clear. Emails became easier to scan, more aligned with the brand, and better at guiding users to take action. Overall, the visual improvements made SkinbyDrG's email communication more engaging and effective.
Design Process and Strategic Improvements
The design process followed a simple yet effective path that started from brief analysis and moved through iterations based on feedback.
I began with a clear understanding of each campaign’s purpose. After exploring layout ideas and visual patterns from trending email designs, I created clean, user-friendly structures with balanced text and visuals. Feedback was collected at each step to make sure designs stayed on-brand. Even without a previous version to compare, the shift was clear. Emails became easier to scan, more aligned with the brand, and better at guiding users to take action. Overall, the visual improvements made SkinbyDrG's email communication more engaging and effective.
Latest projects
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Landing Page Refinement for Ticket Marketplace Platform
Refined an AI-generated landing page to improve visual quality, structure, and user experience.
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Landing Page Refinement for Ticket Marketplace Platform
Refined an AI-generated landing page to improve visual quality, structure, and user experience.
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Tour Booking Website Design for Online Growth
Designed a 3-page tour booking website to help a travel business build online presence and simplify bookings.
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Tour Booking Website Design for Online Growth
Designed a 3-page tour booking website to help a travel business build online presence and simplify bookings.
Latest projects
Website
Landing Page Refinement for Ticket Marketplace Platform
Refined an AI-generated landing page to improve visual quality, structure, and user experience.
Website
Tour Booking Website Design for Online Growth
Designed a 3-page tour booking website to help a travel business build online presence and simplify bookings.
