My goal was to design a clean and elegant shopping experience that matches the brand’s promise of beauty, care, and confidence.
Ajay Jotangiya
UI/UX & Graphics Designer
My goal was to design a clean and elegant shopping experience that matches the brand’s promise of beauty, care, and confidence.
Ajay Jotangiya
UI/UX & Graphics Designer
GlowEase is a growing beauty brand that offers skincare and cosmetic products. They needed a landing page that feels premium, appeals to modern buyers, and supports direct product sales online.
GlowEase is a growing beauty brand that offers skincare and cosmetic products. They needed a landing page that feels premium, appeals to modern buyers, and supports direct product sales online.
Understanding the Brand Vision
The client needed a visual identity that could support product sales and reflect beauty, care, and quality.
The focus was to highlight their product range and make it easy for customers to browse and purchase. The client wanted a soft, elegant look that feels trustworthy and professional. I worked on making the visuals stand out while keeping navigation smooth, especially for mobile users who make up most of their traffic.
Understanding the Brand Vision
The client needed a visual identity that could support product sales and reflect beauty, care, and quality.
The focus was to highlight their product range and make it easy for customers to browse and purchase. The client wanted a soft, elegant look that feels trustworthy and professional. I worked on making the visuals stand out while keeping navigation smooth, especially for mobile users who make up most of their traffic.
Design Strategy and Execution
Used Figma to build a polished and scroll-friendly layout with high visual impact and clear actions.
I started with mood boards to lock down the right style—feminine, clean, and minimal. Then I sketched wireframes to plan the flow, keeping focus on product highlights, customer reviews, and fast shopping steps. In Figma, I used soft pinks and whites to keep the look airy and calming. Images and CTAs were placed to lead the user naturally toward buying or learning more. The new design helps the brand appear more refined and approachable, boosting trust. Compared to their older design, this new version tells a stronger story visually and works much better on both desktop and mobile devices.
Design Strategy and Execution
Used Figma to build a polished and scroll-friendly layout with high visual impact and clear actions.
I started with mood boards to lock down the right style—feminine, clean, and minimal. Then I sketched wireframes to plan the flow, keeping focus on product highlights, customer reviews, and fast shopping steps. In Figma, I used soft pinks and whites to keep the look airy and calming. Images and CTAs were placed to lead the user naturally toward buying or learning more. The new design helps the brand appear more refined and approachable, boosting trust. Compared to their older design, this new version tells a stronger story visually and works much better on both desktop and mobile devices.
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Latest projects
Website
Landing Page Refinement for Ticket Marketplace Platform
Refined an AI-generated landing page to improve visual quality, structure, and user experience.
Website
Tour Booking Website Design for Online Growth
Designed a 3-page tour booking website to help a travel business build online presence and simplify bookings.
