I aimed to give Horse4U a strong visual identity on social media by designing posts that clearly explain the platform while keeping the look modern and premium.
Ajay Jotangiya
UI/UX & Graphics Designer
I aimed to give Horse4U a strong visual identity on social media by designing posts that clearly explain the platform while keeping the look modern and premium.
Ajay Jotangiya
UI/UX & Graphics Designer
Horse4U is a new platform for buying and selling horses. I was first hired for a test task and later worked on the full project, designing 11 Instagram posts and carousels to help them launch and build trust with their audience.
Horse4U is a new platform for buying and selling horses. I was first hired for a test task and later worked on the full project, designing 11 Instagram posts and carousels to help them launch and build trust with their audience.
Understanding the Platform and Content Planning
Horse4U needed social content that explained what the platform is, how it works, and why it’s useful to horse buyers and sellers.
The project started with a test task where I designed an intro post for Horse4U. After successful delivery, I was hired to create 11 posts over the course of a month. These included single-image posts and carousels. Each post was aimed at a specific message, such as platform features, community benefits, or ease of use. I started by studying their tone, reviewing the brand guidelines, and listing out the core content topics. The goal was to make complex information easy to follow while keeping the layout visually clean for Instagram.
Understanding the Platform and Content Planning
Horse4U needed social content that explained what the platform is, how it works, and why it’s useful to horse buyers and sellers.
The project started with a test task where I designed an intro post for Horse4U. After successful delivery, I was hired to create 11 posts over the course of a month. These included single-image posts and carousels. Each post was aimed at a specific message, such as platform features, community benefits, or ease of use. I started by studying their tone, reviewing the brand guidelines, and listing out the core content topics. The goal was to make complex information easy to follow while keeping the layout visually clean for Instagram.
Design Process and Visual Execution
Used consistent layout, typography, and icons to support the content and make the posts feel part of one system.
I used modern typography, a clean layout, and a consistent grid to keep all posts aligned and easy to read. Icons and short text made the content scannable. The brand colors and fonts were applied to maintain a premium feel. Carousels had a clear flow to guide users through each post. Before this, Horse4U had no visual presence. After one month, they had a full set of posts that looked professional and clearly explained the platform.
Design Process and Visual Execution
Used consistent layout, typography, and icons to support the content and make the posts feel part of one system.
I used modern typography, a clean layout, and a consistent grid to keep all posts aligned and easy to read. Icons and short text made the content scannable. The brand colors and fonts were applied to maintain a premium feel. Carousels had a clear flow to guide users through each post. Before this, Horse4U had no visual presence. After one month, they had a full set of posts that looked professional and clearly explained the platform.
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Refined an AI-generated landing page to improve visual quality, structure, and user experience.
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