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Designing Vero MLR: A Smarter Way to Review Pharma Claims

Designing Vero MLR: A Smarter Way to Review Pharma Claims

Built a proof-of-concept UI/UX for Vero MLR, helping pharma teams verify marketing claims using AI and human review.

Client/Organization Name

Vero MLR

Duration

3 months

Date

Apr 4, 2025

Designing Vero MLR: A Smarter Way to Review Pharma Claims

Built a proof-of-concept UI/UX for Vero MLR, helping pharma teams verify marketing claims using AI and human review.

Client/Organization Name

Vero MLR

Duration

3 months

Date

Apr 4, 2025

I designed this system to make complex document review easy. My focus was on clear data display, smooth team collaboration, and intelligent claim verification.

Ajay Jotangiya

UI/UX & Graphics Designer

I designed this system to make complex document review easy. My focus was on clear data display, smooth team collaboration, and intelligent claim verification.

Ajay Jotangiya

UI/UX & Graphics Designer

Vero MLR is a pharma review platform where marketing claims are checked against scientific references. It helps teams review AI-detected claims using text, charts, or images, and finalize them with human verification. This design supports end-to-end review from task creation to final approval.

Vero MLR is a pharma review platform where marketing claims are checked against scientific references. It helps teams review AI-detected claims using text, charts, or images, and finalize them with human verification. This design supports end-to-end review from task creation to final approval.

Review Workflow and Claim Verification

The core of this product is the review system. I designed a flow where users can upload promotional files, compare detected claims with reference files, and see highlighted matches clearly. Each claim can be reviewed, commented on, and updated by multiple reviewers in one screen.

I focused on keeping the layout clean despite the complexity. There are multiple document types (PDFs, charts, images) being compared side-by-side. I used color cues, toggles, and collapsible panels to reduce visual noise. Each claim thread supports tagging, status changes, and comment history to keep reviews organized.

Review Workflow and Claim Verification

The core of this product is the review system. I designed a flow where users can upload promotional files, compare detected claims with reference files, and see highlighted matches clearly. Each claim can be reviewed, commented on, and updated by multiple reviewers in one screen.

I focused on keeping the layout clean despite the complexity. There are multiple document types (PDFs, charts, images) being compared side-by-side. I used color cues, toggles, and collapsible panels to reduce visual noise. Each claim thread supports tagging, status changes, and comment history to keep reviews organized.

Admin and Task Management

To support the full lifecycle, I designed an admin dashboard where internal users can manage prompts, AI model versions, and review assignments. Tasks can be created for reviewers with deadlines and auto-assign rules.

In this part, clarity and control were key. I created role-based views and grouped actions to avoid confusion. The admin can view task progress, switch models, and control which AI logic is used for claim extraction—all with just a few clicks.

Admin and Task Management

To support the full lifecycle, I designed an admin dashboard where internal users can manage prompts, AI model versions, and review assignments. Tasks can be created for reviewers with deadlines and auto-assign rules.

In this part, clarity and control were key. I created role-based views and grouped actions to avoid confusion. The admin can view task progress, switch models, and control which AI logic is used for claim extraction—all with just a few clicks.

Let’s bring your vision to life

I’m here to ensure your experience with me is smooth and successful. Feel free to reach out anytime. I’m dedicated to making sure you feel confident and supported throughout our journey together.

Profile portrait of a man in a white shirt against a light background

Ajay Jotangiya

UI/UX & Graphics Designer

Extreme close-up black and white photograph of a human eye

Contact us

Let’s bring your vision to life

I’m here to ensure your experience with me is smooth and successful. Feel free to reach out anytime. I’m dedicated to making sure you feel confident and supported throughout our journey together.

Profile portrait of a man in a white shirt against a light background

Ajay Jotangiya

UI/UX & Graphics Designer

Extreme close-up black and white photograph of a human eye

Contact us

Let’s bring your vision to life

I’m here to ensure your experience with me is smooth and successful. Feel free to reach out anytime. I’m dedicated to making sure you feel confident and supported throughout our journey together.

Profile portrait of a man in a white shirt against a light background

Ajay Jotangiya

UI/UX & Graphics Designer

Extreme close-up black and white photograph of a human eye

Contact us

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