I aimed to deliver a warm, delightful design that reflects the joy of ordering cakes online—easy to browse and tempting to explore.

Ajay Jotangiya
UI/UX & Graphics Designer
I aimed to deliver a warm, delightful design that reflects the joy of ordering cakes online—easy to browse and tempting to explore.

Ajay Jotangiya
UI/UX & Graphics Designer
SweetWhisk Cakes is a local bakery that wanted a digital storefront to showcase their cakes and accept online orders. The landing page needed to be visually inviting and functionally simple for quick conversions.
SweetWhisk Cakes is a local bakery that wanted a digital storefront to showcase their cakes and accept online orders. The landing page needed to be visually inviting and functionally simple for quick conversions.

Project Focus and Direction
The main goal was to design a landing page that highlights popular cakes and guides users to place orders easily.
The shop wanted a creative digital presence that felt fun and easy to use. I focused on combining high-quality visuals of cakes with clear call-to-action buttons for ordering. The goal was to give visitors a smooth browsing experience and help them feel confident placing an order without confusion.
Project Focus and Direction
The main goal was to design a landing page that highlights popular cakes and guides users to place orders easily.
The shop wanted a creative digital presence that felt fun and easy to use. I focused on combining high-quality visuals of cakes with clear call-to-action buttons for ordering. The goal was to give visitors a smooth browsing experience and help them feel confident placing an order without confusion.





Design Process and Impact
Built the full layout in Figma, from wireframes to a colorful, responsive final page.
Starting with a simple wireframe, I structured the page around key sections: hero banner, featured cakes, ordering steps, and a contact section. The color palette was kept sweet and energetic—pinks, creams, and soft tones to evoke a bakery vibe. CTAs like “Order Now” were made prominent without being pushy. The design balanced aesthetics with usability, so even first-time visitors could quickly understand how to explore and order. Compared to a generic template, this new layout gave the shop a distinct personality and helped present their cakes in a way that builds trust and appetite. It was a creative shift that made their offering more engaging and customer-friendly.
Design Process and Impact
Built the full layout in Figma, from wireframes to a colorful, responsive final page.
Starting with a simple wireframe, I structured the page around key sections: hero banner, featured cakes, ordering steps, and a contact section. The color palette was kept sweet and energetic—pinks, creams, and soft tones to evoke a bakery vibe. CTAs like “Order Now” were made prominent without being pushy. The design balanced aesthetics with usability, so even first-time visitors could quickly understand how to explore and order. Compared to a generic template, this new layout gave the shop a distinct personality and helped present their cakes in a way that builds trust and appetite. It was a creative shift that made their offering more engaging and customer-friendly.

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