The emails were designed to be flexible for different campaign types. For festive campaigns like Christmas, I used seasonal elements while keeping Cup-Ji’s core colors and style. Each email had a strong header, clean content sections, and clear call-to-action buttons. I used illustrations, product images, and playful fonts to make each email feel unique. Feedback loops were also considered, with layouts built for possible A/B testing if needed. I also made sure all emails were optimized for mobile. Compared to their earlier designs, the new emails looked more branded, better organized, and aligned with their website, making the full customer experience more connected.